Audience Recommendations for Every Vertical
Person-level demographics are available in Comscore TV for both local and national television. This exciting release marks an important step in harnessing big data at-scale to deliver reliable and stable insights to capture and unlock more value across the entire linear television marketplace.
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Person-level demos in Comscore TV are available for 90 age/gender segments for all 210 markets, all local broadcast stations, and all major national networks.
In this session, we provide an overview of the navigation in Comscore TV and details about everything available to report granular linear TV insights at the person-level.
Comscore TV Local provides unique viewing behaviors across all 210 markets, with insights for household-level and advanced audience reporting. Person-level demos are also...
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